• Marketing Fundamentals
  • Inbound Vs Outbound Marketing
  • Digital Marketing Platforms and Strategies
  • Content Strategy
  • Targeting Audience
  • How Content is Important for Digital marketing
  • Google Algorithms
  • On Page Optimization,off Page Optimization
  • What is Local Seo
  • Importance of keywords in SEO
  • Understanding the website
  • Research and Analysis of Keywords
  • Types of Ads
  • Understanding inorganic Search results
  • Campaigns, Ad Groups, Ads, Keywords and Extensions
  • How does Google Rank Ads
  • Quality Score
  • Enhanced CPC, WHat is CPA
  • Setting up remarketing campaigns.
  • Creating remarketing lists.
  • Social Media Planning
  • How does social media work?
  • Social Media Frameworks
  • Social Media Process
  • Facebook Pages, Groups, Messenger and Facebook Live
  • Marketing Tools in Facebook
  • Setting up Campaigns
  • Optimization of Campaigns
  • Instagram Marketing Strategies
  • Types of Instagram Ads
  • Setting up Campaigns
  • Optimization of Campaigns
  • Instagram Analytics
  • Twitter Marketing Strategies
  • Types of Twitter Ads
  • Setting up Campaigns and Optimization
  • Twitter Analytics
  • Types of LinkedIn Ads
  • Setting up Campaigns and Optimization
  • LinkedIn Analytics
  • Setting up YouTube Account and optimization
  • YouTube Keywords Research
  • YouTube SEO
  • YouTube Analytics
  • Setting Target Audience based on interest
  • Setting up Keywords, Topics, Placements.
  • Display ads Image Dimensions
  • Types of Newsletter
  • Types of campaigns
  • Email Marketing Tool
  • Design the Email template
  • Setting Up Email Marketing Account
  • Prepare the Reports.
  • Why online reputation management is need of hour
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Increase of ROI using Affiliate Marketing
  • Attribution Models
  • How Affiliate Marketing works
  • Affiliate Marketing Tools
  • Affiliate Marketing Websites
  • Identify Merchants.
  • Duration 40-45 Hours
  • Students 21
  • Days 40 Days
  • Resume Preparation Yes
  • Interview Guidance Yes